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EU Considers Gatekeeper Designation for Apple Services Under DMA

EU Considers Gatekeeper Designation for Apple Services Under DMA

Author:

Global Cryptocurrency

Published:

2025-11-28 15:54:02

24

3

BTCCSquare news:

Apple has formally acknowledged that its advertising business and Maps services meet the regulatory thresholds of the EU's Digital Markets Act (DMA), triggering a 45-day review by the European Commission. A gatekeeper designation would compel Apple to overhaul data access, interoperability, and cross-service data usage—potentially unlocking new opportunities for ad-tech firms through expanded data streams.

The outcome could reshape Europe's digital ecosystem, forcing Apple to implement structural changes within six months if deemed a gatekeeper. The MOVE underscores the EU's aggressive stance on curbing Big Tech's dominance, with implications for competitive dynamics in ad analytics and cross-platform attribution tools.

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